![]() With mainstream media bombarding information about Santa Claus and the popularization of his image through songs, movies, cartoons, toys and more, Latinx parents instill the culture and explain to their kids to not only focus on Father Christmas as the only figure that gives gifts to well-behaved children but also wait for the arrival of the Three Kings with the same joy and illusion.Īlthough this tradition is venerated equally, each culture has adapted the holiday based on their customs. In contrast to Latin American countries where kids get the best gifts on Día de los Reyes Magos instead of on Christmas Day, for the Hispanic community living in the United States keeping this tradition alive can be challenging. In 1866 the first parade of Three Wise Men was held in Alcoy, and from there the tradition extended to countries of Hispanic culture. The tradition of turning the Epiphany into a children’s celebration began in Spain in the nineteenth century and the idea was to give gifts to children and imitate what was done in other countries on Christmas Day, where the main character is Santa Claus. Celebrated every January 6, originally known as Epiphany and historically observed by Christians, the tradition commemorates the visit of the magi or wise men, Balthasar, Melchior, and Gaspar, to baby Jesus.Īccording to the belief, the three wise men traveled from the East guided by a star to Bethlehem (hence the name of Bethlehem’s star) to pay tribute to Christ child and deliver the gifts of gold, incense, and myrrh, symbols of wealth. In Latin America and Spain, the Three Kings Day or Día de los Reyes Magos is one of the most important holidays of the year. ![]()
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